Wk 4: Web 2.0

iLecture: Tama Leaver


Tama discussed Assignment 1, saying we needed to use APA referencing, and showed us how to submit assignments. He recapped Web 1.0 by saying it was read-only, with a promise of hypertext interactivity but only web designers could access and create and change pages. There was no specific year of change from Web 1.0 to Web 2.0, as Web 1.0 is a retronym.

Web 2.0 is the further extension of Web1.0 and brings it closer to the ideals originally set out for it by Tim Berners Lee. It isa read/write participatory environment which encourages conversation, expression, and the exchange of ideas. It uses new tools to do this, which fall into a variety of categories, including (but not limited to) social bookmarking, blogging and microblogging, Social Networking, Video and Content Sharing. Web 2.0 is about interacting and sharing easily without knowledge of code or scripts. This is a core feature of Web 2.0. Tim O’Reilly is credited with coining Web 2.0. He compared the old with the new by showing the ways that the use of the web, and the expectations of the web had changed and developed. This includes a shift from mp3.com to P2P content exchange software like Napster, personal homepages replaced with blogs, Individual Encyclopaedia knowledge replaced by socially generated Wikis, and tagging with clouds replacing linear individual indexes and directories.

Web 2.0 was a conceptual shift of the consciousness by its users and their expectations for what the Web could now do. Tools created for Web 2.0 focuesed on contribution and creation and the tools of authorship were now available to all surfers. Extensions gave software the ability to predict what a user would want (eg Amazon Recommends) and signals (such as RSS) meant that you no longer had to go and search for the information, you could have new information come directly to you.

RSS removes the content from the formatting of a website and allows it to be displayed in other way and inside other formats. The ability to draw from other sources is a core feature of many social networking sites like FB, with its embedded ability to link to flickr and youtube for photos and video, but also means that the information can be viewed in different ways, and in a time saving manner. RSS changes the relationship between the user and the information they want access to.

3/4 of the Australian population has used a Wiki. This means that they have sourced kknowledge, not from a mainstream indexed factual location, but from a socially generated source. This shows Australia is a social-media rich culture.

The rest of the ilecture was about our Web Presence.

Video: Here comes Everybody – Clay Shirky

Response: Industrial Revolution caused by Gin because of a crisis panic. When they recovered from that bender, they created the Industrial Agenda. After WW2, we started to have another panic, and people had free time and didn’t know what to do with it, and they watched television. We did it for decades.

We are now wakening from that bending, and we are seeing free time as an asset, not a reason for crisis.  It’s a cognitive surplus that now has an outlet. 100 million hours a weekend just watching ads on tv (usa). We are now using this time to participate collectively. People start experimenting and in that process it transforms into something new.

Physics of Participation is more like Physics of Weather than like Physics of Gravity. We are creating sources of information, new information, collated information that will help shape and define us. We now have more options for Media experience than ever before, compared to the days of newspapers and television. It’s better to be doing something than nothing. The new media is encouraging “I can do that too” philosophy. Media is a triathlon: consume, produce and share. Now ordinary people also can and will produce and share. Society doesn’t grow out of this type of thing, but grows into it.

“Media that’s targeted at you but that doesn’t include you may not be worth sitting still for.”

Web 2.0a An Enterprise worth Beaming Up About

I remember when Windows 3.0 came out. It was so different from the DOS I was so comfortable using. I whinged and moaned about how you could ‘do this’ in DOS and ‘do that’ in DOS and life was so much better in the DOS days. Then Windows 3.1 came out, followed quickly by Windows 3.11 for Workgroups. (God, am I showing my age yet?)

Every step up was carefully documented onto software. One small step was another small numerical leap up the version ladder. Until it was ready for a new jump. Windows 95, then Windows 98 (with a slight detour following this with Windows Home Edition and the ill-fated Windows Millenium). Soon after was Windows 2000 Server and Windows NT. Finally the number system had stopped. We jumped into Windows XP, Vista and now, as if proving that veering from that numerical path is a mistake, we are right back to Windows 7.

And now on the internet, we sit at about Web 2.0a. We’re past the whole Web 2.0 thing. You know you’ve surged beyond it when a spread for your toast can be named iSnack 2.0 and then be lambasted. Web 2.0a is more interactive – more Joomla based to my way of thinking – more community and even less regulated than ever before. It’s more adventurous, more imaginative and yet, paradoxically, it’s more isolating. We spend more and more time on the internet communicating rather than going next door to visit neighbours or friends. This enormous community is making our individual lives much smaller. So this is Web 2.0.

And we aren’t at Web 3.0 yet. But we’re getting there, inching ever closer every day. And what will Web 3.0 hold? And how will it differ from Web 2.0a? Will I need to learn a whole new language? Will I look back on the days of a keyboard and grin at the memory of something so archaic? Will I be able to ‘think’ myself to google or will I have forgotten Google, God of the Search Engines?

Sometimes, I feel like I’m on the Starship Enterprise looking out at the final frontier. And I realise just how very, very big it all is. Engage, Captain, Engage!


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