COM21: Writing to Impress

I don’t normally receive business letters – only invoices! However after scrounging around the house, I did find a letter from my electrical supplier informing me of yet another price rise.  The letter also contained a sales call to install solar to ‘reduce your energy bills’ as well as introducing a new way to pay your bills online. Because of this additional data, the letter filled an entire page and it was obvious that the letter had been automatically generated.  Some sections were bolded to allow for skimming including their web address and phone number as well as headings that broke up the three main points of their letter. There were no obvious spelling errors and its use of marketing techniques to push a positive idea (solar) immediately after a negative statement (prices are going up) indicates that letters like these are carefully constructed.

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