COM21: The Brand, Lesson 4

Our task was to rethink our logo based on information they rattled off to us about uniformity, consistency and audience in the previous two lessons.

Return to the trademark you designed in lesson one.

Thinking about your audience of potential clients, how would you redesign it now?
Which colours and typographic styles would you incorporate in your trademark and brand.

Original Logo:

Turbospark logo

Turbospark logo on black and white backgrounds

 

The new design incorporates a stronger look and feel by making the spiral fatter and leading down towards the words – strenthening the tie between the logo and name. Changing the font to a fatter typeface gives the word turbo more impact and adding the second internal spark of opposing colour gives a more 3D and modern feel and enhances the brightness of the overall design.

Turbospark Version 2 on White

Turbospark Version 2 on White

Turbospark Version 2 on Black

Turbospark Version 2 on Black

 

So the question remains… Which do you prefer?

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