CMM16: Week Four

Onto something with a little more depth this time. 2 readings on old technology vs new and again more guff for the discussion board. The topic? Same old, same old… Convergence. The big difference this week is that it is to relate to our assignment coming up. I’ve chosen Personal Still Cameras as my subject.

Week 4 Questions:
Look at the list of technologies for the Assessment Two mini-essay, and choose which one you will write your essay on (make sure you are clear about what is required for that assignment). Do some initial research into the topic and write a 100 word post about the sorts of things that interest you in that topic. Include two academic references that you intend to use for the mini-essay. Find someone who is writing on the same topic, and help them with framing their mini-essay. Write a 100 word response in which you might point out any errors in their plan (have they understood the topic clearly? is the scope appropriate for a 1,000 word mini-essay?), mention any resources you know about that might help them (academic work is a collaborative project: no point in hiding good references), or provide any information they might have missed. Be genuinely helpful: remember, someone will be doing the same thing for you.

Questions to cover in the essay:

How it affected how we use technologies – our relationship with technology. (Think: hardware rather than broadcasting.)
•    What affect it had on other technologies, and what affect other technologies had on it – influences and changes.
•    And how it affected society – what were the social and cultural outcomes of this? (Think: broadcasting rather than hardware.)


I will be covering still photography for my mini essay. I will be extrapolating on Wells’ (2000, p. 339) concept that there are no ‘photographers or viewers’ anymore because of convergence. Instead, she believes we are ‘multimedia users’ because the way we engage with images is now so totally different to that of the past.

I will also be discussing the way camera technology has changed other technologies. According to Han, Chung & Sohn (2009, p. 99), cameras inside mobile devices rose two-to-one over stand alone products despite have a much lower resolution capability. Han et al believe this is because consumers want to have multi-purpose devices rather than an individual camera. They believe that portable technologies are now consumer essentials and that the public want “anywhere technologies”. I wish to explore this concept further.

When you look at the history of the camera and how its operator was a skilled tradesman, and compare it to today, you can see a massive difference in the operation, use and share-ability of images. This has lead to many changes in our culture including copyright issues, the rise of the ‘everyday photographer’, medical procedures and privacy. In a time where mobile devices give a sense of added security, it is interesting to note that the addition of a camera to a mobile phone now opens the possibility of new dangers (Ling, p. 53-4)


Han, JK, Chung, SW & Sohn, YS 2009, ‘Technology convergence: when do consumers prefer converged products to dedicated products?’, Journal of Marketing, vol. 73, no. 4, pp. 97-108.

Ling, RS 2004, The Mobile Connection: The Cell Phone’s Impact on Society, Morgan Kaufmann.

Wells, L 2000, Photography: a critical introduction, Routledge.



Author: JB

I am analyzing the evolution of the Personal camera. This topic is intriguing looking
at influence on both culture and the way we have developed as a civilization and our relationship to technology.

Body topic sentence 1
The focal aspect being the personal feature of a photo taking tool and the accessibility of customizing, editing and sharing your image. The technology itself has been highly advanced from its earliest stages. Its affect on other technologies has been its ability to make other tools redundant and unnecessary

Topic sentence 2.
You don’t need to be a photographer to take a print worthy image.

Topic sentence 3
Sharing your photos anytime anywhere.
Facebook, Instagram and twitter to name a few; provide a web space to share a graphic insight in to ones life company or organization.Instagram is
also becoming a valuable resource for journalists with little photographic
experience to report on events and current affairs. (WAN IFRA 2012)
The problem of this being the overly accessible aspect and ability of use for everyone, anywhere, in turn de regulating the substance, security, privacy and credibility of sources and images.

Philip harle 26 may 2003. Photographic equipment for the 21st

World Association of newspapers and news publishers 2012. Instagram:
could the social networking site be an effective tool for journalists? 2012. History of photography timeline.


I like your ideas for this assignment, J! I also think it might be wise to add a couple of sentences on the emergence of photo sharing websites like Flickr etc and how this has impacted photography and the value of professional photographers. As you are talking so much about the impact on our culture, I feel this would be a valuable addition to your essay.

I’ve also included some references you may wish to use, if you find them helpful.

Benner, MJ & Tushman, M 2002, ‘Process management and technological innovation: A longitudinal study of the photography and paint industries’, Administrative Science Quarterly, vol. 47, no. 4, pp. 676-707.


Lister, M 2004, ‘Photography in the age of electronic imaging’, Photography: a critical introduction, pp. 295-336.


Wells, L 2000, Photography: a critical introduction, Routledge.

Best of luck, J!

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