CMM220: Week 2

Make a list of the individual media products you have read, heard, or watched in
the past week. Find out what major media ownership groups they belong to and
see if you can work out which media group you are most exposed to. Consider
the different media cultures of those major media groups.
Discussion Board Post: Write 100 words on the major media groups you are
most exposed to through your own media consumption choices. Comment on the
cultures of those media groups. Respond to at least one of your fellow student’s
posts in the week the task is set.

Read Chapter 2 of the text.

DB Post

My media exposure seems quite limited as I do not listen to the radio; I only watch television shows that have been downloaded advertisement-free; I also don’t read magazines or newspapers, although I do receive (and immediately delete) daily emails from (Fairfax) and (News Corp). Most of my media consumption is via Facebook (a publicly owned company) where I will sometimes click a link to read an article of interest. These articles appear to be most commonly from the two news sites listed above with occasional other pages like Buzzfeed. My other email subscriptions include Emergency Weather alert Network (national government site that sends SMS’s during weather events) and the local Queensland Police blog (state government site). To complete last week’s ILT, I needed to go searching online for a newspaper – it was the first time I had seen/picked up a paper in over 15 years. Because of this limited exposure, I believe I am more likely to explore multiple authors for information than one who is informed by a singular mass media corporation. As Stromer-Galley (2003) writes, “When confronted with a multitude of options in the contemporary media environment, people may elect to expose themselves to diverse viewpoints and learn more about perspectives with which they are unfamiliar.”

Media List

Stromer-Galley, J. (2003). Diversity of political conversation on the Internet: Users’ perspectives. Journal of Computer-Mediated Communication, 8 (3)

DB Response

My media landscape does not appear to be dominated by one major media group though the media groups I am most exposed to are Advance Publications (GQ, Reddit, and Vogue) and Southern Cross Austereo (B105 and Triple M). My media consumption comprises of household-name media groups like Fairfax Media and News Corp, public broadcasters such as the BBC and Triple J, start-ups like Bustle and independently held media producers like The Crimson. My exposure to such a wide range of media producers is almost exclusively due to my heavy reliance on news aggregator websites like Reddit and links from social media such as Facebook. The only reason I have any newspapers listed is because of last week’s ILT; I initially wondered how you could find page 3 of a news website.For me, the appeal of news aggregators like Reddit and social media like Facebook is the ability to participate in online discussion and research at my leisure. I can use other peoples comments as a springboard for further research, I can engage in discussion (or sledging) with people I wouldn’t otherwise interact with, I can indicate support or dislike a post or comment, and in the case of Reddit I can participate anonymously.Much like the media sector generally, my media landscape is “characterised by big players and monopoly ownership, yet at the same time alternative media choices not only exist but are growing and thriving” (Johnston 2013, p.28).


Independent Media Outlets

  • The Crimson (non-profit organisation – owned by trustees)
  • Bustle (start-up investors Social+Capital, Time Warner Investments, and R & R Investments)


  • Onward State (Penn University student blog)
  • The Toast (blog)
  • The Vintage News (blog)

 News aggregators

  • All Africa (news aggregate site)
  • Reddit (primary shareholder is Advance Publications),

Public Broadcast

  • BBC News Health (public broadcaster)
  • BBC Earth (public broadcaster)

Privately Owned

  • NY Daily News (privately owned by Mortimer Zuckerman),
  • Harpers Bazaar (published by Hearst which is privately held)
  • ProQuest (Cambridge Information Group which is privately owned)
  • Vogue (Conde Nast which is a subsidiary of Advance Publications which is privately held)
  • GQ (published by Conde Nast which is a subsidiary of Advance Publications which is privately held)

Corporate Ownership

  • The Atlantic (Atlantic Media)
  • Billboard (Prometheus Global Media which is owned by Guggenheim Partners)
  • The Courier Mail (News Corp Australia which is owned by News Corp)
  • The Daily Beast (The Newsweek Daily Beast Company – 50% ownership retained by InterActiveCorp)
  • Daily Life (owned by Fairfax Media)
  • Facebook (publicly listed company with the majority ownership held by individuals)
  • Fortune (published by Time Inc)
  • Gale Group (parent company Cengage Inc whose ownership is primarily composed of investment companies)
  • The Guardian (Guardian Media Group which is owned by Scott Trust)
  • Huffington Post (owned by AOL)
  • Life Hacker (owned by Gawker Media)
  • Opposing Views (Deep Dive Media)
  • Reuters (owned by Thomson Reuters which is a public company)
  • Sydney Morning Herald (Fairfax Media)
  • Spin (Spin Media)
  • The Verge (Vox Media)


  • PGH City Paper (unknown)
  • Pop Crunch (unknown)
  • Science Alert (unknown)
  • Times of Israel (privately owned)


Public Broadcaster

  • Triple J (public broadcaster)

 Community Broadcaster

  • Triple Z (owned by self under Creative Broadcasters Ltd),

 Corporate Ownership

  • Nova 106.9 (Nova Entertainment which is owned by Illyra Pty Ltd which is owned by Lachlan Murdoch)
  • B105 (Southern Cross Austereo which is owned by Southern Cross Media Group)
  • Triple M (Southern Cross Austereo which is owned by Southern Cross Media Group)


  • The 100 (Production: Alloy Entertainment, CBS Television Studios, Warner Bros. Television; Distributor: Warner Bros. Television Distribution)


  • Daily Telegraph (News Corp)
  • The Australian (News Corp)


Hi Elizabeth!

WOW, you really consume a lot of media from many different sources and formats. Do you find you spend more time on one format over another? With such a large consumption of media, do you find it restricts or reduces your ability to manage time? Feather et. al (2009, p.18) infer that the more media we consume, the less likely we are to manage our time well. Based on your own experiences, do you feel that you are time-poor because of your media consumption?

FEATHERSTONE, M., KITTLER, F., STIEGLER, B., HAYLES, N. K., ABE, K., ALLISON, A., STEINBERG, M., CONDRY, I., KIM, H. & PETTMAN, D. 2009. Special Issue on Ubiquitous Media. Theory, Culture & Society, 26, 1-22.


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