My story would be about the link between childhood obesity and the apparent correlation to high carbohydrate intake, along with the release of the new low-carb bread. I would advertise through Buchanan group via their MediFacts and /or Infotalk segments, as this gives a ring of medical credibility to the consumer.
News Releases would be issued to the following:
Parenting Magazine – Joanne Cable (Editor)
Body and Soul Magazine – Hugh Smith (Editor)Channel 10 – The Project – Craig Campbell (Executive Producer)
Channel 9 – Today Tonight – Craig McPherson (Executive Producer)
News.com.au – Charis Chang – (Health Journalist)