CMM220: Week 4


Friday 20th March 2015

The Sydney Morning Herald

Former prime minister Malcolm Fraser dead at 84.

The death of public figure is firmly established in Haberman’s model of a ‘lifeworld’. As a society, death is often a reverent and somber time where its members share similar values and considerations and, at the time of a death, we often want to reach out and connect with others – enhancing our shared experience. Bohman and Rehg (2014) confirm that it is this connection that unites us. When a public figure dies and is given front page news, it is often a sign of respect, not only for their achievements, but also for the yearning for information from the readers. Inside the article were many quotes of other public figures with their reactions, solidifying a mutual reverence and respect for the deceased which shows a shared set of values and forms a solid basis for a lifeworld experience (Johnston 2013, p.39).


Bohman, James & Rehg, William 2014. ‘Jurgens Haberman ‘in The Stanford Encyclopedia of Philosophy Online, viewed 20 March 2015,

Johnston, Jane 2013. Media Relations: issues & strategies, Allen & Unwin, Sydney.

Wright, Tony 2015. ‘Former prime minister Malcolm Fraser dead at 84’, The Sydney Morning Herald, 20 March, p.1.

Danielle Scott
 What if the real threat on an airplane is inside the cockpit?

The Germanwings airplane crash on Tuesday has shocked the world and raised many issues regarding safety and well being of travelers. The theory of framing and agenda setting is present as it ‘focuses on how an issue or event is covered,’ and ‘what issues or events are covered’ (Johnston 2013, p. 35). The news of the plane crash is not just hard facts anymore; it is continuing on to ‘what’ other issues have risen from this situation through a different perspective. The problem is now promoted through a different frame to alarm people of the safety on board any aircraft. For example, the comparison of SilkAir and Air New Zealand incidents (Sandilands 2015) raises issues of whether any procedure is going to be effective. Public awareness is generated by the selection and salience in framing of the story, which therefore, echoes the framing and agenda setting theory in this article (Johnston, 2013).



Sandilands, B 2015, ‘What if the real threat on an airplane is inside the cockpit?’, Crikey, 27 March, p. 1.

Johnston, Jane 2013, Media Relations: issues & strategies, Allen & Unwin Sydney.

DB Response

Hi Danielle,

While I agree with your decision to use framing agendas for this article, I also believe this contains ‘lifeworld’ concepts. It is the shared fear and value of life that the article is also promoting, which aims to connect people to one another through a shared value. In recent times, there has been a spate of air tragedies and it is the cluster of these stories which lead to a shared experience of sorrow for society. As Australians, I wonder if we remain further isolated from these type of incidents, merely because we have not really had to experience the type of air disaster that other countries have.

Johnston, Jane 2013, Media Relations: issues & strategies, Allen & Unwin Sydney.


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