CMM220: Week 6

DB Post

My NFP is I love Living on the Peninsula which has no income and will be relying on free services to help its media announcements. Google Alerts looks like a good way to monitor key words relating to the Peninsula but will be used in conjunction with Facebook Search and Facebook statistics – as these are specifically tailored to the medium the NFP uses. Because the Peninsula is such a small community, the use of these free media relations tools will mean that the NFP can still have some media impact despite a lack of budget.


DB Response



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