COM12: Week 10

DB Post

A good presentation must incorporate a number of features: oral tonality and engagement; visual and graphical aids; and ensuring that both are efficient and effective. As Leeds (2003, p.20) explains, badly designed visual aids can negatively impact on your presentation, losing you up to 90% of your audience. Therefore, striking the right balance of visual and oral technologies is important and ensuring they are effective and to the point is vital. It is also important that the presentation be designed specifically FOR the target audience, and not for ease of use by the presenter: Dwyer (2013, p. 396) explains that visual communication is about simplifying complex ideas and encouraging audience engagement.


Dwyer, J 2013, Communication for business and the professions strategies and skills, 5th edn, Pearson Australia, Frenchs Forest NSW.

Leeds, D. 2003, Powerspeak: Engage, Inspire and Stimulate Your Audience, Career Press, USA

DB response

Emily Thompson

An effective document or presentation that incorporates data requires the use of text and graphics to facilitate the successful transmission of the message to the intended audience (Dwyer 2013).

A presenter generally prepares a presentation to suit the needs of the audience. The content, style and format need to be written and presented in a way that the audience will understand otherwise this can lead to confusion. For example, a young demographic will engage better with visual graphics as opposed to an older generation who might find this confusing.

The extent of technology should be kept in mind when presenting something to an audience. You want to use clear and concise examples so this captures the audiences attention. Appropriate visual aids add interest and enhance the message. Visual aids used badly are not aids (Dwyer 2013).

Dwyer, Judith 2013, Communication for Business and the Professions: Strategies and Skills, 5th edn, Pearson Education Australia, French’s Forest, NSW

You show a good understanding of visual presentations, Emily. Visual aids should simplify the content to make it easier for the audience to understand, as suggested by Dwyer (2013, p.396) and to encourage engagement.

Dwyer, J 2013, Communication for business and the professions strategies and skills, 5th edn, Pearson Australia, Frenchs Forest NSW.

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