CMM220: Week 11

I love living on the Peninsula has three main administrators which would need to be informed of media relation events and would be engaged in the decision making process for any media releases etc. There are business sponsors of the site, but these do not affect the media relation outcomes at all as part of the site’s bipartisan unbiased mission statement. However, should the media release affect their businesses in any way, they should be sent copies as they still remain stakeholders.

Johnston, J 2007, ‘Media relations: Issues and strategies’.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s