CMM220: Week 11

I love living on the Peninsula has three main administrators which would need to be informed of media relation events and would be engaged in the decision making process for any media releases etc. There are business sponsors of the site, but these do not affect the media relation outcomes at all as part of the site’s bipartisan unbiased mission statement. However, should the media release affect their businesses in any way, they should be sent copies as they still remain stakeholders.

Johnston, J 2007, ‘Media relations: Issues and strategies’.

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